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"Anglo-Brazilian Seminar on Design and Innovation:
Adding Value to the Productive Chain"

24 June 2008 - Tuesday
FEEVALE - Novo Hamburgo/RS
Campus II: RS-239, 2755 - Novo Hamburgo/RS - Brazil
8:00 - 9:00 - Registration
9:00 - 12:15 - Seminar
12:15 - 14:00 - Interval
14:00 - 18:30 - Seminar
Britcham Members, Students and Teachers: R$ 60,00
Partners/Organizers Members: R$ 90,00
Others: R$ 120,00
English and Portuguese (with simultaneous translation)

8:00 - 9:00 Registration

9:00 - 9:30: Official Opening

9:30 - 10:45: "Utilizing Innovation to create long term value within the Industry"

Speaker: Professor Martin Darbyshire
President and CEO of tangerine Design London

Martin is responsible for the strategic development of tangerine, creating new business opportunities and giving direction to design. His time is equally divided between internal and external facing roles.

Before founding tangerine in 1989, Martin joined Moggridge Associates and worked in San Francisco at ID TWO (now IDEO). For over twenty years Martin has had extensive hands-on experience of consumer insight research, innovation strategy, design and design strategy in all the major industry sectors.

Most notably Martin led the multi-disciplinary team that created both generations of the 'Club World' business class aircraft seating for British Airways. The World's first fully flat bed in business class which, since its launch in 2000, has remained the profit engine of the airline.

By the very nature of the business, Martin spends much of his time travelling to key areas in the Far East, the USA and Europe. Despite his increasing need to be "on the road" Martin still finds time to devote part of his energies to organisations outside tangerine.

10:45 - 11:00: Coffee Break

11:00 - 12:15 "International Models of University/Industry partnerships - Recipes for Successes"

Speaker: Professor Simon Bolton
Director of MA Innovation Management
Central Saint Martins College, London

Simon is a graduate of the Royal College of Art (London) and an international award-winning designer. His work has been exhibited in the Design Museum (London), Axis Gallery (Tokyo) and the Pompidou Centre (Paris).
Simon has extensive experience of working in Europe, North America and Asia for local and global brands. He is co-founder of London-based design group Creative Resource Lab who specialize in innovation management, strategic research and training. Their clients include brands such as Hyundai Motors, Panasonic, LG Electronics and Procter and Gamble.
Simon is also Course Director of MA Innovation Management at Central Saint Martins, and has spoken internationally on design and business issues at major educational and government events in Europe, Asia and North America.
He has worked on major projects with the Design Council (UK), Korean International Design Promotion (Korea) and the Hong Kong Design Centre (China).

12:15 - 14:00: INTERVAL

14:00 - 15:00: "The role of Brands in Innovation and Globalisation Times"

Speaker: Luciano Deos
CEO of Gad'Branding & Design, Brasil
Vice-president of the Brazilian Association of Design Companies - ABEDESIGN

Holds a Bachelor's Degree in Architecture from the Federal University of Rio Grande do Sul with a specialization in Marketing from ESPM and in Management from IESE - Barcelona.
Chief Executive Officer and Partner-Founder of Gad´Branding & Design, the largest branding and design consulting company in Brazil. In the last 22 years he has led hundreds of projects for customers such as Gerdau, Claro, CPFL, and other clients with a focus on strategy, creation, implementation, and brand management.
He has participated in various national and international courses and events such as Sydney Design'99 in Australia and Design Strategy & Branding in 2004 in London.
He was the president of the Association of Design Professionals in RS and currently is the Vice-President of ABEDESIGN - Brazilian Association of Design Companies. He has given a series of lectures and conferences throughout all the country on BRAND and DESIGN topics. In 2005 he was elected the Promotional Marketing Professional of the Year by ABRACOMP/RS and last year was nominated for the Marketing and Sales Personality Award by ADVB-RS.
Some of his most important awards have included medals at the New York Festival in 2001, the Design Studio of the Year award in Brazil, the London International Awards in 2004, and in the last two years was awarded the IF Design in Germany.

15:00 - 16:00: "The teaching and insertion of Brazilian Design into the Global Community"

Speaker: Gabriel Patrocínio
ESDI - Higher Education School in Industrial Design of the Rio de Janeiro - UERJ

Graduated in Product Design and Visual Programming from ESDI, which is the school where he held the offices of Vice-Director (2000 to 2004) and Director (from 2004 to February 2008).

Among other activities at the school, he has coordinated the "New ESDI" Project of expansion and planning and has participated in the planning and coordinating of international exchange programs as well as coordinated international seminars such as "Design: Synthesis in Time" (ESDI's 40 years in 2003) and "Design, Production, and Competitiveness" for BNDES in 2004. He gave two workshops at HfG Schwäbisch Gmünd in Germany in 2004 and 2006. Represented ESDI at Salone Satellite 2006 in Milan and also for the IF Design award in Hanover in 2005 (when the school received the IF Gold trophy). In 2007 gave the opening speech at the Symposium "Design Issues in Emerging Markets of BRIC' at the Korean Advanced Institute of Science and Technology in Korea.

During his management term at ESDI, the school developed projects in partnership with Motorola, Microsoft, Yahoo, and Odebrecht Foundation, it received the highest national rating from ENADE/MEC in 2006/2007, the highest national classification in the Student Guide printed by Abril Publishing House in 2007, and was included in the American magazine "Business Week" on its list of the 60 best design schools in the world in 2007.

He works as a design consultant and an expert in the area of design and is a member of the Design Advisory Council for the State of Rio de Janeiro.

16:00 - 16:15: Coffee Break

16:15 - 17:15: "Creating innovative concepts in Brazil for a global market"

Speaker: Guto Índio da Costa
Design Director and CEO of the Índio da Costa Design Office (Rio de Janeiro)

Guto holds a Bachelor of Arts Degree in Product Design from Art Center College of Design (Europe), a Bachelor of Science awarded with Honors and exchange program experience at Art Center College of Design (USA), and has studied Industrial Design at Faculdade da Cidade (Rio de Janeiro).

He founded Indio da Costa Design Rio-São Paulo, Indio da Costa Architecture and Design in Rio de Janeiro, worked as an Industrial Designer at Neumeister Design (Munich, Germany) and at NCS Design (Rio de Janeiro). He also worked at the Jacob Jensen Design Office (Denmark) and at Bértrand Barré Design (Paris).

He is a member of the Design Advisory Council for the Program for Promoting and Supporting Design in the State of Rio de Janeiro - RIOfazDESIGN and Vice-President of ABEDESIGN - Brazilian Association of Design Companies.

17:15 - 18:30: Round Table with the invited speakers and debaters

Invited Debaters:

Professor Reginaldo Schiavini
Graphic Design Course Coordinator from UCS - Campus in the Vineyard Region (Bento Gonçalves)

Reginaldo Schiavini holds a Bachelor's Degree in Industrial Design from the Lutheran University of Brazil and has completed Graduate Studies in Production Engineering and Quality & Productivity at the Federal University of Santa Maria. He was a Design Consultant for CIENTEC and worked as Engineering Designer at Springer Carrier S.A. and Mechanical Designer at Sür Elevators. Today he is the Coordinator for the Industrial Design Course and Design and Ergonomics Professor at UCS at the Vinhedos Campus in Bento Gonçalves.
He provides consulting services in Ergonomics for RASIP (Randon Group), CEMAR, and MARTINI.

Professor Luis André Ribas Werlang
Design Course Coordinator from FEEVALE

Bachelor's Degree in Industrial Design/Visual Programming from UFSM and Master's Degree in the Environmental Quality Program at Feevale. Currently he is a professor at Feevale as Coordinator of the Design Course and President of the Permanent Committee on Intellectual Property - CPPI. He is the partner-manager of Dsigno Design Communication and has developed projects in the area of Industrial Design such as visual identity, signalling systems, packaging, and various graphics projects. He is part of the board of directors of Apdesign (term: 2007-2008) as coordinator of the teaching nucleus and works as a representative of this entity and at Feevale on the committee for restructuring the project on the law to regulate the Design profession in Brazil. He has been a teacher for courses in Publicity and Advertising at UCS (2001 to 2006), Design at ESPM (2005 to 2006), and Design at Univates (2006).

18:30: Closing

Felipe Ferreira Silva
Presidente of Britcham/RS

Felipe Ferreira Silva
President of Britcham/RS
José Márcio Atz
David Denton
International Trade Committee of Britcham/RS