Doing Social Investment in Brazil
 Marcelo Coimbra, coordinator of the Ethics and Social Responsibility Committee, talks about the
challenges of releasing the book "Doing Social Investment in Brazil".
"Sustainable development is a concept that aims to further economic growth while fostering social
welfare. To achieve this, sustainable development recognises the needs of every individual and seeks to
fulfil them through social progress. In respect of the environment, this concept expounds the rational
use of national resources, so that such resources are available for future generations and can lay the
foundations for stable economic growth. In aid of initiatives that further social progress, Britcham's Ethics
and Social Responsibility Committee is implementing the project "Doing Social Investment in Brazil". This
project entails the organisation of debates about social investment in Brazil between sector entities and
Britcham members. These debates will be used to write a book to provide guidance and to encourage
foreign social investment, especially British, in Brazil. The book's contents will be developed in partnership
with social investment entities and will be published in English. Upon completion, campaigns will be
conducted overseas to distribute the publication to foreign readers with a view to encouraging social
investment in Brazil".
Doing Social Investment in Brazil
This specialised guidebook will show foreign investors how to make private social investment in Brazil. The book's chapters are written by specialists in matters of interest to investors, and include: a Social Overview of Brazil; Social Investment Modalities, Mechanisms, Identification and Selection; Social Investment vs.
Sustainability; Legal issues in Foreign Social Investment in Brazil: Creating Social Investment Funds,
Central Bank Regulations and Legal Security, Social Entrepreneurship and Marketing and Corporate Social
Responsibility; Social Investment Risk Assessment; Vehicles for Social Investment; Follow-up and analysis
of social investment efficiency; Social investment auditing in Brazil; Social investment alternatives in Brazil;
Due Diligence and Compliance and British Social Investment in Brazil. Ethics, Social and Environmental
Responsibility and Sustainability are terms that have become increasingly common in everyday corporate
life and operating sustainably is a premise that Britcham considers critical to growth, long-term prosperity
and adding value to any company. Due to the success of this section in the 2009 and 2010 editions of
the Directory and now with the book "Doing Social Investment in Brazil", it is appropriate to mention the
members who are sponsoring this project of the Ethics and Social Responsibility Committee, in order to
encourage our members to sign up to this new challenge laid down by Britcham and its committee.
Contributors: Xavier, Bernardes, Bragança Sociedade de Advogados, TozziniFreire Advogados, KPMG Auditores Independentes, Machado Meyer Sendacz e Opice Advogados, Souza Cescon Avedissian, Barrieu e Flesch Advogados, Pinheiro Neto Advogados, IDIS, Elo3, Ashoka, Control Risks, Nesst, In-Pró Instituto Movimento Pró-Projetos, Diageo, among others.
Contributors to Foreword and Preface: John Elkington e John Doddrell (Cônsul Geral Britânico em São Paulo / British Consul General in São Paulo)
Cases: Associação Cultura Inglesa - SP, Diageo, HSBC, In-Pró - Instituto Movimento - Pró Projetos, KPMG, Shell, Wellstream, among others.
Please contact comunicacao@britcham.com.br if you would like to participate in this committee or the publication
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